0522512512 0522512512 Phone Number Phone Number
0522512512Phone Number

מיהו הקניין – Who is the buyer

מיהו הקניין - Who is the buyer | אלי גידור מומחה לקמעונאות

Buyers largely determine which products their establishment will sell.  Therefore, it is essential that they have the ability to predict what will appeal to consumers.  If they fail to purchase the right products for resale, buyers jeopardize the profits and reputation of their company.  They keep track of inventories and sales levels, check competitors’ sales activities, and watch general economic conditions to anticipate consumer buying patterns.  Buyers working for large and medium-sized firms usually specialize in acquiring one or two lines of merchandise, whereas buyers working for small stores may purchase the establishment’s complete inventory.

Evaluating suppliers is one of the most critical functions of a purchasing manager, buyer, or purchasing agent.  Many firms now run on a lean manufacturing schedule and use just-in-time inventories so any delays in the supply chain can shut down production and potentially cost the firm its customers.  Purchasing professionals use many resources to find out all they can about potential suppliers.  The Internet has become an effective tool for searching catalogs, trade journals, industry and company publications, and directories.  Purchasing professionals attend meetings, trade shows, and conferences to learn of new industry trends and make contacts with suppliers.  They often interview prospective suppliers and visit their plants and distribution centers to assess their capabilities.  It is important to make certain that the supplier is capable of delivering the desired goods or services on time, in the correct quantities, and without sacrificing quality.  Once all of the necessary information on suppliers is gathered, orders are placed, and contracts are awarded to those suppliers who meet the purchaser’s needs. Most of the transaction process is now automated through use of the Internet.